Market Size & Market Strategy
Driven by Strategy. Powered by Results.
Indian Market Size
The digital marketing software market in India is expected to reach a projected revenue of US$ 12,296.5 million by 2030. A compound annual growth rate of 24.5% is expected of India digital marketing software market from 2024 to 2030.
For modern businesses, these numbers are more than just projections — they represent a clear signal to digitize or risk falling behind. Companies that adopt advanced digital marketing tools for analytics, campaign automation, audience segmentation, and personalization will gain significant competitive advantages in the years ahead.
This boom also reflects a growing recognition that marketing isn’t just about visibility — it’s about measurable, scalable, and intelligent customer engagement.
Global Marketing Size
The global market for Digital Advertising and Marketing was valued at US$595.0 Billion in 2024 and is projected to reach US$1.1 Trillion by 2030, growing at a CAGR of 11.0% from 2024 to 2030.
The rise in digital marketing software adoption signals a transformative shift in how Indian businesses approach growth and engagement — aligning more closely with global marketing standards. No longer dependent solely on traditional methods like print or broadcast advertising, Indian marketers are embracing a digital-first mindset, where success is defined by performance metrics, lead conversion rates, and customer lifetime value.
This evolution, powered by intelligent software and automation, is not only accelerating brand growth but also positioning India as a competitive player in the global marketing ecosystem. It’s fueling job creation across emerging sectors such as digital strategy, data analytics, MarTech development, and AI-driven content — driving innovation that resonates both locally and internationally.
